Launch of a new career resource pack aims to increase the number of girls choosing construction to aid the construction industry’s aim to recruit one million workers by 2020.
The People Like Me in Construction resource has been created campaign group Wise, which promotes women in Stem careers, and is based on research and pilots in schools with employers.
The resources targets girls aged between 11 and 14 years old – the critical age for career decisions - and contains lessons to explore construction roles and tips for teachers and Stem ambassadors on how to help girls explore the industry.
Wise is calling for employers and female role models in the construction industry to team up and take advantage of the resource pack and specialist training to deliver People Like Me to more young women across the UK.
The People Like Me process gets girls to think about their own personality and how their attributes relate to Stem careers in areas like construction. They are introduced to a variety of women who work in construction.
Wise CEO Helen Wollaston hailed People Like Me in Construction as a step change for the sector saying: “Employers tell us they would employ women if only they would apply. A few simple changes to how roles are described and marketed makes all the difference. We hope employers in the construction sector will use this pack to attract more women for jobs and apprenticeships.”
According to Wise, People Like Me is a revolutionary approach to engaging girls with careers in Stem. It allows girls to use their natural tendency to define themselves by adjectives – such as imaginative, good with numbers or creative – whereas boys tend to describe themselves as an engineer, physicist or scientist. The resource pack translates these descriptions into types of workers – explorer, regulator, persuader or developers – and shows girls how they match up and which careers might be interesting to them.