A tunnelling engineer will star in a new series of films made to challenge perceptions of the profession.
Tideway construction engineer Ala Hammad, 25, is described as having a passion for the vast buildings and structures we use every day. She has previously worked on Crossrail.
Hammad, an Irish-Palestinian, has been fascinated by transport, tunnels and large infrastructure from an early age. She enjoyed learning about designing and making from her grandfather, who was a carpenter.
The films form part of the next phase of the #ThisIsEngineering campaign to give more young people from all backgrounds the opportunity to explore how they could follow what they love into a varied and fulfilling engineering career.
Season two builds on the first five films in the campaign with seven new role models showcasing a greater variety of engineering jobs, impacts and educational backgrounds.
The films bring to life engineering relied on every day, engineering that entertains, and engineering that saves lives, and communicate the excitement of roles in start-ups and newer fields of engineering, as well as large engineering companies and more established engineering disciplines.
#ThisIsEngineering was created in response to significant demand for engineering talent in the UK – according to the latest EngineeringUK figures the annual shortfall is up to 59,000 - and narrow public perceptions of engineering and engineers. The campaign aims to reset the conversation about engineering, appealing to young people’s passions for subjects such as sport, technology and design, and illustrating through social media that the profession is diverse, challenging and creative.
The campaign launched in January this year and the first series of films have been viewed more than 16M times by teenagers on social media. A survey of more than 1,200 young people before and after the campaign launch indicated a 41% increase in the number of teenagers who said, after seeing the campaign, that they would consider a career in engineering.
#ThisIsEngineering is led by the Royal Academy of Engineering, in collaboration with EngineeringUK.